Search Engine Marketing
Geographically targeted Pay-Per-Click Marketing and Remarketing
How Does Search Engine Marketing Work?
Search Engine Marketing, just like Search Engine Optimization, is a form of internet marketing that places your website atop search engine results pages. Search Engine Marketing platforms like Google AdWords and Bing Ads allow advertisers to purchase geographically-targeted traffic on a per-click basis, driving pre-qualified website visitors
93% of all online experiences begin with a search engine ~ Forrester Research
Search Engine Marketing (sometimes called SEM, Search Marketing, PPC, or AdWords) is a great complement to organic SEO. While organic search rankings take time to improve, Search Engine Marketing can drive immediate website traffic to offset the delay.
Search Engine Marketing in Action
If you have used your smartphone to find a hotel or restaurant nearby, or if you’ve ever performed a product search on Google or Bing, then you have certainly seen—and, likely clicked on—a paid ad.
Paid ads through Google AdWords are integrated with organic product searches:
Local Search Engine Marketing with Google AdWords on Google Maps:
Studies show that 11% of search engine users will click on a paid ad if it is relevant to their search. With over 6 billion Google searches performed daily, this seemingly small 11% can amount to a notable increase in website traffic for a business or organization.
Remarketing: Pay-Per-Click Ads that Follow Visitors
Remarketing is a feature of Search Engine Marketing that allows marketers (like WebSpeek) to put ads in front of your website visitors, even after they have left your website.
To do this, we stick a small, invisible snippet of code on specific website pages, and when a potential shopper visits that page we drop an anonymous browser cookie. If they do not purchase from your website or complete the desired action, we can later identify this cookied browser and display ads for your business as they surf other websites and social networks.
Remarketing delivers the best results when combined with a larger internet marketing campaign, including both Search Engine Optimization as well as Search Engine Marketing.
What to Expect from WebSpeek Search Marketing
Every pay-per-click campaign that we launch is designed around the client’s organizational goals, target market, expectations, and budget. We pride ourselves in providing a friendly level of service that is second to none. Every campaign is accompanied by transparent monthly reporting that communicates clearly established goals and milestones.
- Professional and friendly campaign managers that speak in terms you will understand
- Easy-to-understand progress reports and statements of work delivered monthly via telephone, Skype or in-person meetings
- 100% performance based. We don’t enforce long-term contracts, allowing you to pause or resume a SEM campaign at any time